Artificial intelligence is reshaping the PR, media, and communications industry. But as adoption accelerates, concerns around credibility, governance, and reputation risk are growing just as quickly.
The PR, Media & Communications Future of Work Report from LexisNexis® explores how professionals are integrating generative AI into their daily workflows, where they see the greatest opportunities, and the risks creating hesitation across the industry. Drawing on global research across regions, the report reveals a profession balancing pressure for speed and efficiency with rising concerns around transparency, source verification and human oversight – with nearly 60% of PR, media, and comms professionals citing misinformation as their top AI concern.
Download the report to discover:
- How PR, media & comms professionals are currently using generative AI
- The governance and training gaps slowing responsible AI adoption
- Why misinformation and reputational risk are emerging as top industry concerns
- What communicators need to thrive in an AI-enabled future