The role of AI in managing a comms crisis

Join our webinar to learn how to leverage AI for effective crisis communication and navigate the ever-changing media landscape with confidence

scheduleTuesday 24 September, 2:00pm BST

More than ever, technology is reshaping the PR industry. We hear so much about artificial intelligence (AI) these days, but what exactly do you need to know about AI and communications? What are the benefits and risks? Can AI help you detect a crisis before it gets out of hand?

Join PRWeek, Cision, and a panel of industry experts, as we discuss the opportunities and challenges of integrating AI into your communications strategy.

Topics we’ll cover include:

How can AI enhance communication strategies and campaigns?
What AI tools can help in crisis management situations where misinformation spreads?
What ethical considerations should PR professionals keep in mind when leveraging AI technologies?
The future of AI in communications and PR.
There will also be time for Q&A, so you can get personalised answers to your biggest questions.

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in partnership with:

webinar panellists:

Bénédicte Earl digital director Brunswick Group

Dr Nisreen Ameen senior lecturer (associate professor) in digital marketing Royal Holloway, University of London

Stuart Bruce PR Futurist and Co-Founder Purposeful Relations

Ant Cousins Executive director of AI strategy Cision

Jennifer Jackson Contributing editor PRWeek

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