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The AI search shift: Will your brand keep up?

Join our webinar to learn how to ensure your brand is cited, credible and discoverable in the new search landscape.

scheduleWednesday 26 November 2025, 2:30pm-3:30pm GMT

AI-driven search is fundamentally changing how your brand gets seen. Platforms like ChatGPT answer billions of queries daily, replacing the traditional click to your website with instant AI-generated answers. The content powering those answers – from press releases to earned media – now directly dictates how your brand appears (or disappears) in the results.

Join PRWeek, Campaign, Management Today and Notified, along with a panel of industry experts, to learn how to shape and optimise AI visibility through AEO strategies, ensuring your brand is cited, credible and discoverable in the new search landscape.

What you’ll learn:

AEO explained: What it is and why it’s reshaping search.
AI vs Google: How AI search changes discovery.
Feeding the AI: How earned media, press releases and social data train AI tools.
Visibility tactics: How to make sure your brand is cited, trusted and seen in AI-generated results.

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in partnership with

Webinar panellists:

Sarah Salter Vice president, global partnerships and AI innovation WPP

Stuart Bruce PR futurist and joint CEO Purposeful Relations

Jamie Brader Commercial director Notified

Siobhan Holt Deputy editor PRWeek (moderator)

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